Pick-your-own (U-pick) farms in Maine are shifting from a focus on high-volume berry pickers to providing family-friendly experiences.
This trend reflects broader changes across the state: longtime farmers note fewer bulk pickers and more casual visitors who pick less fruit. While this increases foot traffic, it doesn’t always boost profits due to added operational costs like staffing and amenities. Some farms, like Libby & Son’s and Jordan’s Farm, have scaled back or closed their U-pick operations altogether, citing rising costs and logistical challenges.
Despite the challenges, Fairwinds continues to thrive by balancing tradition with new expectations, leaning into community engagement and adaptable business strategies to remain sustainable.